U.S. Senator
Compared on: An ad campaign featuring Christie Noem riding a horse.
THE CLAIM · NOV 4, 2026
“a $220 million ad campaign with her riding on a horse”
As reported by Kaitlan Collins, CNN · Read the post
THE RECORD · MAR 23, 2026
“The Trump-aligned company tasked with creating the $220 million ad featuring Homeland Security Secretary Kristi Noem got a $60,000 signing bonus for making the commercial, during which time it spent $20,000 on horse rentals, lawmakers revealed Monday.”
The Hill · Democrats release details behind spending on Noem’s $220M ad campaign · Read
THE RECORD · MAR 7, 2026
“While Noem was cosplaying on horseback in a $220 million taxpayer-funded ad campaign tied to her political consultants, she failed to sign key recovery contracts — delaying FEMA funding including for Los Angeles fire recovery.”
Following Kristi Noem’s firing, Governor Newsom demands DHS redirect funding... · Read
RECORD AGREES
The Hill reported lawmakers’ account of spending on the ad in March 2026. The California governor’s office described the campaign and Noem’s appearance on horseback in a March 2026 release.
